Poor digital printing can result in a digital print that is much less attractive. For example, poor contrast or uneven shading as a result of poor digital printing can make the digital print appear dull. Digital printing typically involves the spraying of tiny dots of ink or toner onto a paper. If the digital printer is calibrated incorrectly, the ink dots may not be sprayed uniformly in size or distribution. As a result, dark appearances will be created in areas of the digital print where the ink dots are sprayed closer together, and light appearances created when the ink dots are sprayed further apart.
Poor digital printing can result in a highly inaccurate reproduction of the original image, with inaccurate or lost colours or details. For example, if the digital printer’s colour settings are incorrect, the digital printer will not be able to reproduce certain colours. This can result in the colours of the digital print being different from the original one. If the digital printer's resolution is not high enough, details will be lost during the digital printing process, resulting in the digital print being less sharp than the original.
Poor digital printing can also result in a low-quality digital print which degrades quickly. When the ink or toner is not properly fixed to the paper during the digital printing process, the digital print can end up smearing or rubbing off easily. Should the ink or toner also not be water resistant, the digital print will end up easily damaged by exposure to moisture.
It is therefore important to ensure that your digital prints are printed with the right method and equipment.
Marketplaces that focus on the branding like Entresell can also help you identify digital printing service providers who are able to take care of these digital printing needs. Being a brand focused online marketplace, their main vision is to develop a new kind of online shopping experience where pricing takes less of the front seat, so that buyers can learn more brands better and more easily. This way, brands like ourselves are able to showcase what makes us unique.
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